Warka (Poland)

Strong Beer

The brief was clear: redesign a premium quality, high-alcohol beer for a predominantly male market. We stripped the pack down to its core elements and rebuilt the design to have a greater “stand alone” feel. The choice of bold lines and gold and black proved to be a winning mix.

Scope: Brand and Packaging Design

Aproz

Aproz is one of Switzerland’s leading mineral waters and Paragon has managed the brand for over 10 years. Our approach has been to gradually update and refresh the brand identity by reinforcing its alpine heritage whilst strengthening and modernizing the appearance of the overall range.

Aproz

In 2010 a new oxygen-enriched sub-range was introduced under the Aproz brand, bringing a younger,
more dynamic feel to the Aproz range of products.

Delica

At its launch in 2004 Delizio was the only coffee and tea capsule system other than Nespresso. Since the launch the brand has gone through a number of innovative milestones. Paragon managed a facelifting of the entire tea range that reinforces the premium character of the brand.